From the Blog. . .

Block 3 is your WordPress theme

I’ve been hearing a lot recently about custom WordPress themes and how great they are. I don’t use them, and I don’t recommend them to my clients, either. Here’s why.

First, let’s define what I mean by a “custom” theme here, because different people mean different things.

I’m talking about a scratch-built theme. That’s a theme built from the ground up. You don’t start out with any existing theme or theme framework, you (or a developer you hire) just jump in and start putting code on a blank page. You can do anything you want to make it specific for your business.

Sounds like a great idea, right? Let’s look at a couple of scenarios. [Read More…]