From the Blog. . .

good site design will keep your visitors on your site

Bob has a web-based business where he teaches beginners how to use WordPress.

His site is jam-packed with useful information, tutorials, videos, and e-books. And Bob really knows his stuff!

But his bounce rate on his homepage (that’s the number of people who hit the page and leave right away) is over 90%. That means, fewer than 10% of his visitors stick around to find out how useful his information is. The rest take one look at his page and run away screaming.

Susanna, on the other hand, (shameless self promotion here, but bear with me) also has a site that teachers beginners how to use WordPress. Her homepage bounce rate is higher than she likes, at around 40%, but it’s a number she can live with. Her site is also jam-packed with useful information.

What’s the difference? [Read More. . .]