From the Blog. . .

Google's Phantom Update
Have you been hearing about the Google Phantom update?

Concerned that it’s going to be like Panda or Penguin and wipe out all your hard work?

In May, 2015, webmasters began seeing some “phantom” changes in the way their pages ranked in search results. They started referring to this as Google’s phantom update.

Some are calling it Reverse Panda. I’m sticking with “phantom.”

Well, the good news is, if you’re producing quality content for a human audience, you probably have nothing to worry about.

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