filming a video

5 Informational Video Ideas to Help You Promote Your Business

Guest Post by Christopher Haymon

In today’s increasingly media-driven world, it’s more important than ever to maintain a vibrant online presence – and one of the best ways to do that is through informational videos. You can use these videos to promote your business, build brand awareness, and drive traffic to your website. But what kind of videos should you create? Read on for five great ideas!

The Importance of Video for Your Marketing Strategy

Video is one of the most powerful marketing tools available to businesses today. Luckily, if you want a video background to bolster your marketing campaign, there are plenty of resources out there to help – and plenty of reasons to take advantage of them! After all, not only can top business videos drive awareness and engagement, but they can also boost SEO and conversion rates.

Incorporating the right video marketing ideas for small businesses is essential for any company that wants to stay competitive. And there’s no better time to start than now. With video consumption on the rise and technology becoming more accessible, there’s no excuse not to get started with video marketing!

#1. Profile Videos

A profile video is a great way to introduce yourself and your business to potential customers. You can use this type of video to give an overview of your company’s history, products or services, and company culture. These videos are typically two to three minutes long and posted on a company’s website or social media channels.

There’s no shortage of creative corporate video ideas for describing where your business comes from and what it’s all about. Get with your team to brainstorm, and don’t hesitate to create a few short business videos that you can release one at a time.

#2. How-To Videos

How-to videos allow you to show off your expertise and build trust with potential customers. These videos can teach viewers how to use your products or services, complete a project related to your industry, or answer frequently asked questions. They’re usually three to five minutes long and can be hosted on your website or YouTube channel.

#3. Behind-the-Scenes Videos

Behind-the-scenes footage is an excellent way to give potential customers a sneak peek at what goes into running your business. These types of videos can showcase your manufacturing process, office space, or team members in action. Behind-the-scenes videos generally run for one or two minutes, and they’ll make a nice addition to your website and social media channels!

You might be surprised at how interested your customers are in your processes. Research work video ideas from other successful businesses, and make a plan for showcasing your operations.

#4. Branding Videos

Branding videos are ideal for creating a consistent identity for your company and promoting your products or services. These videos can be used to introduce your brand to potential customers, explain what sets your business apart from the competition, or highlight your company’s values.

You can host these videos (usually 60 seconds to five minutes) on your website, social media channels, or email list. A bit of online research will reveal a wealth of branding video ideas!

#5. Vlog (Video Blog)

One of the best ways to create video content is through a video blog or vlog, which is when a creator regularly posts videos about their life or work. Vlogging can help you:

  • Connect with your audience
  • Share your unique perspective on your business
  • Build brand awareness and create an online presence for your business.

Here-s another benefit — since vlogs are generally more informal and less polished than traditional marketing videos, they can show off your personality and connect with potential customers on a more personal level. Research top business video blogs by successful companies, entrepreneurs, and influencers, and make a list of potential team video ideas for your first vlog.

How to Add Videos to Your WordPress Site

Fortunately, the WordPress block editor makes it easy to add video content to your site. Here are a couple of helpful articles:

If you want to embed a video that you’ve uploaded to your media library, just add a Media/Video block.

Media / video block

Or, if you’ve got a video hosted on YouTube, Vimeo, or any of a number of other social media channels, choose the appropriate source from the Embed group of blocks. (There are over 30 Embed blocks, including TikTok, TED, Videopress, and others that host video.)

YouTube and Vimeo Embed blocks in the WordPress block editor


Incorporating any of the video ideas above can help move your brand (and business) forward. Remember that consistency is key, so when you’re creating any type of video, consider the intended audience and the overall tone of voice for the video series. Your informational videos should engage customers, build trust, and leave a lasting impression!

WordPress Building Blocks starts at ground zero and helps you build a WordPress site from the ground up — one building block at a time. Questions? We’d love to hear from you!

Christopher Haymon

Christopher Haymon has learned the value of saving and budgeting the hard way. He created Adulting Digest to help others who need help navigating the world of adult finances.