How do solopreneurs and freelancers choose the best WordPress themes for their businesses?

Of course, it depends on the type of business, but there are some things that most freelancers and solopreneurs want. A good solopreneur/freelancer theme should:

  1. Be easy to set up
  2. Showcase the owner’s personality
  3. Look up-to-date
  4. Be appropriate for the type of business

Here are my picks for the best WordPress themes from my go-to designers, for solo businesses.

StudioPress Themes

StudioPress builds themes that are mobile responsive, HTML5 ready, and secure. They’re also attractive, and they offer plenty of variety. They use a theme framework, called Genesis. (You can read more about theme frameworks here.)

Cost for the Genesis theme framework plus the individual (child) theme is about $99 — there’s some variation from theme to theme. It’s a one-time fee that allows you to use the framework and theme on as many sites as you like.

Of the themes listed here, Generate Pro and Modern Studio Pro will be the simplest to set up. As with most anything technical, the more options, bells and whistles are built in, the more time it takes to set up.

Links [aff] will take you to theme demos, where you’ll be able to get a much richer sense of what the theme can do than I’m able to show in screenshots.

Generate Pro

Generate Pro Theme

Generate Pro is ideal if growing your email list is what you want to emphasize on your front page, with a traditional main content area and sidebar.

Create the big opt-in at the top with a widget. Below that is a standard blog-style layout, with a choice of single or double sidebar, or a full-width page.

Generate Pro theme

The theme includes four preset color schemes.

Modern Studio Pro

Modern Studio Pro theme

I consider Modern Studio Pro a “businesslike blog” type of theme, and I love the round, centered logo. This theme features a single sidebar, either on the right or the left, or a full-width page.

Modern Studio Pro page layout

Instead of preset color schemes, the theme lets you choose your own background and accent colors.

This is an excellent theme for freelancers.

Workstation Pro

Workstation Pro is also a blog-style theme with a single sidebar, but with a more businesslike front page. It also places more focus on images, so if you’re going to choose this theme, be prepared with high-quality images throughout.

Workstation Pro theme

Customize the front page with four widgetized areas for a unique look. Within each widgetized area, the number of widgets you use will control its appearance. Here are some examples of the wide variety of layouts available.

Workstation Pro front page widget areas

Hello Pro

Hello Pro is an excellent theme for solopreneurs who interface with their audiences — speakers, coaches, and social media experts, for example.

It comes with four preset color schemes, and the background for your picture at the top of the front page changes with each one.

HelloPro Gray
HelloPro Purple
HelloPro Green
HelloPro Orange

As shown in the demo, the front page uses eight widgets, plus three more in the footer. Inside pages use a sidebar on either side, or a full-width page. While the homepage setup will take a bit of work, the rest of the site setup is straightforward.

Altitude Pro

Last but not least, I’ve picked out Altitude Pro, a scrolling theme that offers tremendous front page versatility. Interior pages feature a single sidebar, right or left, or full-width pages. You can choose any accent color.

Altitude Pro theme

The homepage uses widgets, in seven widgetized areas. As with Wordspace Pro, the number of widgets in each widgetized area determines the layout of that area. Here are some examples of front page layouts.

Altitude Pro

As with Hello Pro above, the homepage will take some work to set up.

Astra Themes

Astra theme uses a freemium model – the basic theme is free to use, but you can purchase a pro upgrade for $59 annually. (You can see more about Astra themes here.)

Astra is blazing fast, and offers a lot of easy customizations. They also offer a set of starter themes that will help you build a site fast. 

Elegant Themes

Elegant Themes doesn’t make traditional blog-style themes any more. Instead, they’ve really grabbed hold of the scrolling front page. They offer several versions of it, culminating in their flagship theme, Divi.

Divi is a fantastic theme, and I’ve used it on several sites to great advantage (including this one!). However, I’m no longer recommending it, or any page builder theme, because I think they’re just unnecessary in 2021.

This post was updated on March 2, 2021.

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